The result is a Champagne renowned for its elegance, depth, and luminous balance, representing the pinnacle of craftsmanship and luxury. Born from a tumultuous growing season of contrasts, the wine expresses Dom Pérignon’s mastery of balance and precision. Crafted primarily from Pinot Noir and Chardonnay, it reveals a mesmerizing spectrum of flavors — from ripe red currant, blood orange, and fig to smoky notes of cocoa and spice. This striking duality—the restrained, polished exterior juxtaposed with the kaleidoscopic interior—captures the emotional rhythm of both creators.
The newly-decorated bottles and gift box are on sale from this month in the UK through Selfridges, where they are price at £230 for the Dom Pérignon Vintage 2015 and £410 for the Rosé Vintage 2010. This year’s tie-up don periñon price sees Dom Pérignon feature Murakami’s ‘iconic’ smiling flowers – which ‘appear like lively cartoon characters’, according to the Maison. The 2015 vintage, after a relatively mild winter, showed remarkable contrasts. Spring started with a cold spell, quickly followed by a prolonged heat wave from mid-May to mid-August, characterised by exceptionally sunny and dry conditions. Fortunately, in the second half of the month, rains ended the drought, restarting the ripening process. The excellent health of the grapes made it possible to conduct an ideal harvest cycle for almost three weeks.
Murakami approaches nature as an imaginative construct rather than a literal depiction. His worlds are populated by anthropomorphic flowers, whimsical creatures, and dreamlike hybrids—symbols of joy and anxiety, innocence and complexity. Just as the Japanese principle of “mono no aware” celebrates impermanence, Murakami’s visual narratives reveal the beauty in change, echoing the ephemeral journey of champagne itself—from vine to bottle to celebration.
Schorr said of the experience, “It’s not about photography, it’s about the conversation.” Meanwhile, Iggy Pop described the act of creation as “a release”, and Murakami emphasised its potential to “change history”. To establish this era, photographer Collier Schorr engaged with each of the creatives to produce a series of intimate images that ignite a conversation between them and the brand. Aided with mini films directed by Camille Summers-Valli, these videos offer us a closer look into the relationships that have formed through an interview sparked by Jefferson Hack. Both bottles are destined to become collector’s items, merging the elegance of Dom Pérignon with the expressive power of Murakami’s art.
In the compelling portraits and film, the campaign stars explain what creation means to them; how they find inspiration and what their perceptions of reinvention are – after all, popping a bottle of bubbly so often marks a new beginning. You can watch the full film now, or flick through the gallery above to see more of the campaign imagery. Or, if you’re a creative yourself looking for a dose of inspiration, read on to discover what Iggy Pop, Tilda Swinton and Zoë Kravitz had to say. The past twenty years have seen collaborations with and tributes towards huge names like – deep breath, everyone – Jeff Koons, David Lynch, Jean-Michel Basquiat, Andy Warhol, Karl Lagerfeld and Lenny Kravitz. In 1668, Benedictine monk Dom Pérignon made it his mission to create "the wine the best in the world." Each bottle strives toward harmony as a source of his inspiration. Over the years, a constellation of cultural icons have become part of this journey, with some inspired by Perignon and others inspiring it.
On the palate, it is broad, almost opulent, a rich texture balanced by a surprising vein of acidity that, one hopes, will carry it forward for a decade or two. This is a wine that offers immediate gratification, a sun-kissed embrace rather than a whispered secret. Everything one expects a Dom Pérignon to be, without quite being the groundbreaking revelation. The Revelations party opened with a culinary experience by three Michelin-starred chef Clare Smyth, who curated a menu designed as progression through time and was paired with the latest vintage, served ahead of its official release. Guests then gathered for Notes for Radical Living, a poem written and performed by Tilda Swinton, before the night culminated with sets by DJ Pee .Wee [Anderson .Paak] and DJ Jameela Elfaki. In 2003 Takashi Murakami collaborated with LVMH through Louis Vuitton under Marc Jacobs’ direction reimagining the classic monogram with his signature colorful motifs including smiling flowers and playful characters.
Third, the exhibition embodies the E-E-A-T principles (Experience, Expertise, Authoritativeness, Trust). Otherwise unavailable until early 2026, the wine Pinot Noir-heavy vintage has been much anticipated. The second bottle will contain Dom Pérignon Vintage 2015 – a punchy wine, marked out for its fruity palate. The portraits, rendered in stark black-and-white and vibrant color, explore how each artist engages with Dom Pérignon as both muse and medium. From Kravitz’s reflections on artistic intention to Iggy Pop’s view that “creation is a release,” the campaign emphasizes emotional resonance as central to the Maison’s philosophy.
A striking collaboration between Dom Pérignon and contemporary Japanese artist Takashi Murakami, whose bold, anime-inspired style has reshaped the boundaries between fine art and popular culture. Born in Tokyo in 1962, Murakami is celebrated for his vibrant motifs—smiling flowers, mushrooms, and iconic characters—blending traditional Japanese techniques with cutting-edge media. Often called the “new Andy Warhol,” he brings his signature superflat aesthetic to this limited-edition bottle, making it not just a champagne, but a collectible work of art. Second, tying product launches to an artsy campaign adds a layer of meaning and narrative to the products.
By forging creative partnerships and thinking of campaigns as multidimensional platforms (visual, experiential, digital, product, etc.), alcohol brands can create that coveted halo effect that drives long-term brand loyalty and word-of-mouth. Looking back, Dom Pérignon’s history is studded with famous artistic partnerships and endorsements. The brand became synonymous with creative glamour, a champagne favored by artists and Hollywood stars. In the 1970s, Dom Pérignon itself became a muse for photographers like Robert Mapplethorpe, who shot the bottle as an art object (his 1974 Polaroid “Cuvée Dom Pérignon” turned the bottle into a celebrity in its own right).